# CYRIL MUGGLIN > Experienced Product & Growth leader in building profitable and customer-loved businesses. Based in Zurich, Switzerland. ## Posts - [AI Search Is Getting Human: What It Means for Your Growth Strategy in 2026](https://cyrilmugglin.ch/blog/ai-search-is-getting-human-what-it-means-for-your-growth-strategy-in-2026/): Posted after three days at OMR 2026 There was a lot of noise at OMR this year. AI everywhere. Every second talk had “agentic” in the title. But when I filtered through all of it, one thought stuck with me on the plane back to Zurich: AI search isn’t getting smarter. It’s getting more human. And that changes things, not just for how we do SEO, but for how we think about growth as a discipline. SEO vs. GEO: What Is Actually Changing in AI Search For years, SEO was partly a technical game. You earned rankings through signals that algorithms […] - [How AI Is Changing Product Operations](https://cyrilmugglin.ch/blog/how-ai-is-changing-product-operations/): Product operations is about removing friction, making sure teams have the right data, processes, and tools to ship good products. AI is now changing what that looks like day to day. Not in the big strategic questions, but in the operational layer underneath. Where I see the biggest shift The impact isn’t abstract. Here are three workflows where AI already changes how I work as a product lead: Sprint reviews, automated. Writing sprint review summaries used to take real time, pulling together what shipped, what didn’t, and why. I now use AI to draft these from Jira data and team notes. The […] - [How to Learn Product Management: A Senior Product Leader's Playbook](https://cyrilmugglin.ch/blog/how-to-learn-product-management/): People often ask me: What’s the best way to become a great Product Manager? After ten years of building products across corporate ventures, international startups, and e-commerce platforms — and after coaching dozens of PMs at different career stages — my answer is always the same: start by doing before you dive into theory. Here’s the framework I share with every PM I mentor. 1. Build Something: Learn Product Management by Doing If you’re new to product management, the fastest way to learn is by getting your hands dirty. Start by creating a product — any product. It doesn’t have to be […] ## Pages - [Blog](https://cyrilmugglin.ch/blog/) - [Suschy Changelog](https://cyrilmugglin.ch/tools/suschy-chrome-extension/suschy-changelog/): v1.2.4 🚪 Leave is the winClosing the tab is no longer just closing the tab — it’s a Distraction Avoided. Every leave is tracked and celebrated. The whole flow is built around this: leaving should feel like progress, not failure. ⏸️ Locked ContinueThe Continue button now stays locked during a short countdown. You can’t rush past the prompt. The pause is the point. 🔍 Search intentionSearch on a guided site and your query automatically becomes the session intention. No extra typing — your reason for being there is already written. 📝 Weekly reflectionSuschy now generates a weekly summary of your browsing […] - [Suschy Legal](https://cyrilmugglin.ch/tools/suschy-chrome-extension/suschy-legal/): Privacy Policy Last updated: April 2026 Suschy stores everything locally on your device. Nothing is sent to me. There are no user accounts, no analytics, no tracking, and no external servers involved in normal use of the extension. Controller Cyril Mugglin, Weissenrainstrasse 29, Uetikon am See, Zurich, Switzerland, Email Does data protection law apply? Suschy processes no personal data in normal use. Everything the extension stores — your blocklist, intentions, stats, and settings — lives entirely on your device in Chrome’s local storage. I have no access to it, no server receives it, and nothing is transmitted anywhere during normal use. […] - [Suschy Chrome Extension](https://cyrilmugglin.ch/tools/suschy-chrome-extension/): Suschy Chrome Extension. Pause before you browse. Suschy adds a short pause before distraction-heavy websites and asks you to set a clear intention before continuing. Not a blocker — a nudge. Free to start · No account required · Chrome only How it works Pause before distraction sites and set an intention. A gentle focus tool — not a blocker. Suschy adds a short pause before websites you choose and asks one simple question: why are you here? Type your intention, decide how long to stay — or just leave. Leaving is the win. No blocking, no guilt — just a […] - [Tools](https://cyrilmugglin.ch/tools/) - [References](https://cyrilmugglin.ch/references/): Cyril is one of the most passionate, creative and dedicated product manager that I’ve worked with. Jacqueline SibertSenior Product Designer at Depict.aiFormer Senior Product Designer at Curb Food, Spotify With a knack for storytelling, he builds up narratives that excite team members and influence stakeholders alike in moving in the same direction. John TanCEO at Depict.aiFormer VP Product at Curb Food Cyril is the most organised and diligent Product Manager I have ever worked with. […] He analyses problems and finds multiple solutions really quickly. But his real skill is how he communicates everything, in a warm, constructive way. I am […] - [Home](https://cyrilmugglin.ch/) - [Cyril Mugglin — Product & Growth Leader](https://cyrilmugglin.ch/about/): I’m a product and growth leader based in Zurich with 10+ years of experience building digital products in Swiss corporate environments and international startups. Currently Product Lead at Brack.Alltron (one of Switzerland’s largest e-commerce platform). I’ve previously scaled a ghost kitchen startup to €3M+ revenue in Sweden and Denmark, built a corporate drone business at Swisscom that won the University of St. Gallen Smart IoT Award, and co-built Foundera — Die Mobiliar’s corporate startup — tripling customer profitability in under two years.  I’ve worked across Zurich boardrooms and Stockholm startups, navigated corporate governance and VC-backed growth, and shipped products in four […] - [Contact](https://cyrilmugglin.ch/contact/): Let’s connect. I’m happy to hear from you. Theme by Anders Norén Powered by WordPress - [Privacy Policy](https://cyrilmugglin.ch/privacy-policy/): Datenschutzerklärung Diese Datenschutzerklärung informiert Sie über die Datenbearbeitung, wenn Sie diese Webseite besuchen und eine auf der Webseite vorgeschlagenen Handlungen vornehmen, z. B. ein Formular ausfüllen. Wir behalten uns vor, diese Datenschutzinformation von Zeit zu Zeit anzupassen, damit sie stets den tatsächlichen und rechtlichen Gegebenheiten entspricht. Bitte überprüfen Sie die Datenschutzbestimmungen beim Besuch unserer Website regelmässig. Die Bearbeitung Ihrer Daten unterliegt dem Schweizerischen Recht. Kontaktdaten des Verantwortlichen Cyril Mugglininfo @ cyrilmugglin .ch Datenbearbeitungen Beim Besuch unserer Website werden automatisch Onlinekennungen erfasst, wie z. B. IP-Adresse oder Cookies. Wenn Sie mit uns in Kontakt treten, z. B. indem Sie uns per E-Mail, […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/cyrilmugglin.ch/mcp) [comment]: # (Generated by Hostinger Tools Plugin)