Summary
I helped scale Curb Food, a Swedish ghost kitchen company, by implementing a platform-specific growth strategy that resulted in a 33% increase in monthly recurring revenue. As Product Manager, I led the Platform Growth team, steering operations across more than 360 virtual restaurants on six e-commerce platforms in Sweden, Denmark, and Germany.
Through data-driven platform analysis, development of repeatable acquisition levers, and market-specific scaling, we achieved significant growth while maintaining operational efficiency and securing a strong market presence across three countries.
Challenge
Curb Food’s vision was to revolutionize the restaurant industry through digital kitchens. However, managing 18 ghost kitchens with 360+ virtual stores across multiple markets came with challenges:
- Limited scalability: Operating across six different platforms made it difficult to apply consistent growth strategies.
- Lack of standardization: Acquisition methods varied by platform, reducing efficiency.
- Resource constraints: The team was small, so we needed to achieve maximum growth with limited capacity.
My Contribution
As Product Manager, I was accountable for leading the Platform Growth team and driving measurable results:
- Platform Analysis & Strategy: Conducted deep analyses of each delivery platform to identify growth opportunities and design tailored strategies.
- Building Repeatable Acquisition Levers: Ran continuous experimentation, testing, and data-driven analysis to uncover effective acquisition tactics, creating scalable playbooks for growth.
- Market-Specific Scaling: Adapted acquisition tactics to the unique dynamics of Sweden, Denmark, and Germany in close collaboration with platform account managers.
- Team Leadership: Directed a cross-functional team of four and coordinated execution with external partners to ensure rapid scaling.
Used Methodologies & Strategies
To achieve sustainable growth, I combined proven frameworks with agile experimentation:
- Growth Hacking Frameworks: Funnel analysis, rapid iteration, and channel testing.
- Platform Economics Analysis: Evaluating each platform’s features, incentives, and user behavior.
- Agile Product Management: Weekly testing cycles, cross-functional sprint planning, and KPI tracking.
- Playbook Creation: Standardized best practices into repeatable tactics across markets.
- Market Localization: Adapting growth levers to reflect customer preferences and platform rules in each geography.
Solution
We implemented a three-pronged approach:
- Platform Analysis & Tailored Strategies
Deep evaluation of features, user behavior, and potential growth levers for each delivery platform. - Creating Repeatable Acquisition Levers
Weekly experimentation and data analysis identified the most effective customer acquisition methods. Standardized tactics were codified into playbooks and rolled out across platforms. - Scaling Across Markets
Adapted acquisition tactics for Sweden, Denmark, and Germany. Collaborated with platform account managers to optimize performance, ensuring strong presence in each market.
Results
Within seven months, this approach delivered measurable growth:
- 33% increase in Monthly Recurring Revenue driven by 25% more orders and improved conversion rates.
- 300% increase in managed virtual restaurants, despite only doubling the team size.
- Strong market presence established across Sweden, Denmark, and Germany with scalable and standardized playbooks.
Conclusion
This project highlights the impact of a data-driven, platform-specific growth strategy in a complex multi-market environment. By combining rigorous platform analysis, repeatable acquisition levers, and market scaling, we overcame resource constraints and delivered substantial revenue growth for Curb Food.
For me, this case reinforced my ability to lead product growth initiatives, build repeatable playbooks, and deliver measurable business outcomes in competitive, high-growth digital markets.